A signal and coverage brief
The subjects, sources and types of change to follow, with inclusion rules, exclusions and an agreed cadence. Examples include product availability, supplier terms, competitor offers or technical updates.
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IRONBAY DATA / 03
Intelligence feeds
Stay close to the changes that shape your decisions.
Give your teams and AI workflows a focused view of relevant change. We design information feeds around the sources, signals and update frequency that matter to your business, with context that makes each update useful.
01 / TANGIBLE DELIVERABLES
What you receive.
An agreed sequence of updates with consistent fields, source references and a clear comparison to the previous observation. Built for a particular audience and a defined operating rhythm.
HOW IT WORKS
From a new observation to a useful update.
Agree the subjects, sources and observation schedule.
Previous observation
New source update
Agreed review schedule
Compare observations and keep dates, evidence and gaps visible.
Change with time context
P-42Lead time
24.1014 days
01.1121 days
Change observed
Source S-01 · Observation dates
Deliver a focused briefing and structured updates on the agreed cadence.
FOR YOUR TEAMS
Update briefing + change historyFOR YOUR AI
Dated change records + source IDsStructured change records
Each update identifies the subject, observed change, previous value where available, source, observation date and effective date if known. An initial baseline gives later updates a point of comparison.
A briefing for the right team
A prepared update report and change history with relevant categories and review notes. Teams can focus on their area of responsibility and inspect the underlying evidence.
Agreed delivery and service rules
Define delivery format, refresh frequency, review responsibilities and how unavailable or late sources are reported. API delivery, notifications and automated routing can be scoped for your workflow.
02 / FROM BRIEF TO USE
A weekly view of supplier and product changes.
- The brief
- A manufacturer wants purchasing, finance and commercial teams to share a clear view of changes in supplier lead times, quoted prices and product availability.
- The delivery
- A weekly change register with before-and-after observations, source references, dates and affected product categories. A short briefing separates confirmed changes from items awaiting review.
- In the workflow
- Procurement reviews availability, finance checks assumptions in its plan and sales reviews customer commitments. An AI assistant can use the update records to draft a team-specific briefing for approval.
DELIVERABLE PREVIEWIB / 01
WEEKLY CHANGE REGISTER
What changed since the last briefing.
- 01.11
Lead time / P-42
14 → 21 days
Procurement · Supplier bulletin S-01 - 30.10
Unit price / P-67
€158.00 → €164.00
Finance · Supplier quote S-02 - 29.10
Availability / P-81
New observation unavailable
Sales · Source awaiting review
Dates show when a change was observed, not necessarily when it took effect.
03 / ACROSS YOUR BUSINESS
For the teams making decisions. And the systems behind them.
The brief determines the product. These examples show how the same approach supports different teams and the AI tools they work with.
Executive & strategy
Keep the leadership briefing current.
Receive an agreed digest of market developments, competitor announcements and changes affecting strategic priorities. Executives inspect the evidence; AI assistants use dated records to prepare a focused briefing.
Finance & planning
Know when planning assumptions need review.
Receive changes in agreed supplier prices, commercial terms and relevant cost indicators. Finance can identify assumptions to revisit, and an AI planning assistant can retrieve the changed observations with their dates.
Sales & account teams
Approach accounts with relevant context.
Receive documented account developments such as product launches, facility announcements or partner changes. Sales can assess their relevance, while AI assistants prepare timely research without treating a signal as proof of buying intent.
Marketing & competitive intelligence
Follow changes in your category.
Receive a register of competitor product, offer and messaging changes across agreed sources. Marketing can compare positioning over time; AI tools can use the history to support campaign and content planning.
For your people
An update report gives each team a manageable view of what changed, when it was observed and where to inspect it. Change history supports discussion and follow-up.
For your AI systems
Consistent event fields, subject identifiers and timestamps help your agents distinguish an older observation from a new update. Automated ingestion, notifications and downstream actions require an agreed integration.
04 / A FOCUSED FIRST ENGAGEMENT
Start with the changes you cannot afford to overlook.
- 01
Define the subjects, relevant signals and intended recipients.
- 02
Prepare a baseline and review an example update together.
- 03
Agree cadence, delivery, source handling and service responsibilities.
PRACTICAL QUESTIONS
Before we begin.
Is every feed real time?
No. Frequency follows source availability and the decision being supported. A weekly or monthly update may be the right fit. More frequent delivery is agreed only where the sources and service design support it.
What happens if a source is late or unavailable?
The service scope defines how missing observations, delays and coverage gaps are reported. A previously observed value should retain its date rather than appear to be a fresh observation.
Can we start before automating delivery?
Yes. Begin with a prepared baseline and update report to validate the signals. Recurring service, automated delivery and notifications are then scoped around demonstrated value and your operating requirements.